In-house Corporate Marketing Teams vs. Outsourcing
The success of a product or service relies heavily on the marketing campaign. A successful campaign determines how the company gains exposure and ultimately leads to a purchase.
But when it comes to marketing, is it best to rely on an internal marketing team that lives and breathes the brand day in and day out? Or should it go on the hunt for a group of gurus that are sure to take the company’s mission to the next level?
There always seems to be a debate on the answer to this age-old question.
But does it have to be one or the other? Let’s take a closer look before we answer that question.
Sure. An in-house marketing team is essential to help your business grow. It has several advantages over an agency not located in the company, with the top one being the extreme familiarity of your brand. The team depends on the success of the company to have a job. Therefore the company’s marketing is a priority for them. Because it’s the sole focus, the team knows the brand inside and out. Their hearts can be poured solely into the projects of the company as they are there to run the day-to-day and support your team in real-time.
So why choose to outsource? One reason: expertise.
With so many types of marketing available for the choosing, it’s unrealistic for a company to build a marketing team with every area of marketing expertise. Most in-house teams are small and all have the same basic background.
When a company chooses to outsource its marketing, it can take advantage of companies or agencies that are comprised of various types of marketing experts. That’s where a company like Titanium shines. We have agencies that specialize in digital marketing, video production, analytics, marketing research, UX, web development, and the list goes on.
Our agencies are not as close to your product and not only bring fresh ideas to the table, but diversity, equity, and inclusion (DE&I) thinking as well. DE&I thinking is crucial in your marketing strategy because consumers want to see themselves in advertising. The majority (54%) of consumers surveyed said they do not feel fully culturally represented in online advertising and most (71%) expect brands to promote diversity and inclusion in their online advertising.
The diverse backgrounds of our agencies can help bridge that gap and bring more inclusive perspectives to your marketing team.
What are the other benefits of outsourcing?
1. More cost-effective
Training and certifications are an investment and can be expensive. It costs a company time and money for a team member to go back to school to learn a new craft.
2. More diversity and fresh ideas
When a company hires from within a group of agencies, like those that are part of Titanium, it means tapping into teams that are comprised of team members from different social, cultural, and ethnic backgrounds.
3. Increased competitive advantage
Different backgrounds mean reaching a larger target market. More people reached means more opportunities for consumers to spend on your company.
But it doesn’t have to be one or the other. There is strength in numbers and outsourcing can allow your team to find experts to expand upon and complement your in-house marketing team.
You can search for experts in specific areas of marketing to fill in the gaps needed to take your marketing to the next level. The returns? Tapping into that expert’s knowledge, higher quality deliverables, and faster turnaround times on projects.
Titanium incorporates a collective model that makes it easy to find marketing specialists to partner with and support your in-house marketing team.
If you’re curious about outsourcing and how it can strengthen your in-house team, Titanium is here to help you get started. Begin a conversation with us at ti@titaniumww.com.